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Why Choose DW ?

DecisionsWon has led jury selection in over 200 cases with 85% of those trials resulting in favorable verdicts. We have vast experience in conducting and moderating groups for mock trials and research to ensure our clients are properly prepared for trials and meditations.

Our Journey as DW

In 1994 Southwest Jury Consulting services were limited to jury selection and quickly grew into a complete jury consulting firm. In 2001 the name change to DecisionsWon took place. While still maintaining services primarily in New Mexico, DecisionsWon has grown with a national presence assisting with jury selection, focus groups and mock throughout the United States.

DecisionsWon has sound expertise and deep experience in jury selection, focus groups, mock trials, post-trial interviews, shadow juries primarily in civil and in some criminal matters.

JoAnn Erikson

JoAnn Erikson set up DecisionsWon in 1994. She is the founder and president of the company and has been working for the betterment of jury consulting for a very long time. She believes in building confidence through knowledge.


Professional Presentations

  • Presenter – American Board of Trial Advocates – Effective jury selection – April, 2019
  • Panelist – Defense Bar of New Mexico – effective use of expert witnesses – December 2018
  • Presenter – 12th Judicial Bench & Bar Conference – How to select and persuade your jury September 2018
  • Panelist – New Mexico Judicial Enclave – Jury Selection in New Mexico – May 2017
  • Presenter & panelist – Southern NM Trial Lawyers Association – Jury selection & trial presentation- September, 2016;
  • Presenter & panelist Lex- Mundi – Topic – Social Media and jury selection – October, 2015;
  • Featured Speaker – Women in the Courtroom – New Mexico Defense Lawyers - How to select, relate to and engage your jury – August, 2012;
  • Featured Presenter - New Mexico Defense Lawyers - Meeting the Challenges of Jury Trials and Avoiding Runaway Verdicts; May, 2010, Presented by New Mexico Defense Lawyers Association;
  • Presenter – Women in the Courtroom – Power Lessons for the Female Litigator – May, 2008, presented by the Defense Research Institute. Topic: How Do Women Communicate with Jurors?
  • Panelist - Presenter – Women in the Courtroom – Power Lessons for the Female Litigator – May, 2008, presented by the Defense Research Institute; What Works, What Doesn’t: Can Women Litigators be as Aggressive and Confrontational as Male Litigators? Ethical Considerations Power Panel;
  • Panelist – New Mexico Trial Lawyers January, 2008 “Advocacy Advantages: Focus Groups and Juror Bias”
  • Panelist Mouse Clicks Instead of Paper cuts: Technology in Trial Preparation NMDLA Annual Meeting, October, 2007;
  • Co-Presenter with Kevin Schiferl, Esq. “Ethics and voir dire in Jury Selection”, NMDLA Annual Meeting, October, 2007;
  • Guest Presenter – CNM – “When does jury selection REALLY begin June, 2007;
  • Guest Presenter – New Mexico State University Dona Ana branch – Jury Consultants – “the lawyer’s best kept secret weapon” October, 2006;
  • Guest Presenter – Employment & Labor Law; State Bar of New Mexico, October, 2006;
  • Guest Speaker – NM Defense Lawyers State Bar Seminar, July, 2006 “Advance trial practice”;
  • Guest Presenter – CNM – Jury Consultants – “the lawyers best kept secret weapon” June, 2006;
  • Campaign coordinator/manager, The Honorable Judge Carl Butkus, Second Judicial District Court,
  • May, 2006 to November, 2006;
  • Guest Speaker, DRI “How to conduct focus groups & mock trials” May, 2005;
  • Guest speaker, presentation to New Mexico Trial Lawyers, “When does jury selection really begin”, June, 2002;
  • Presenter, DRI “Jury Selection in New Mexico”, November, 2002;
  • Guest speaker, Albuquerque Technical Vocational Institute, Paralegal Studies “Jury Selection & the Paralegal” 10/2001, 10/2002, 10/2003, 07/2005, 01/2006, 10/2009, 02/2010
  • Campaign coordinator/manager, The Honorable Judge Valerie Huling, Second Judicial District Court, Albuquerque, NM, May 2003 to November 2004.
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